Google’s Impact inHungary
Top 10 findings
Introduction
The internet has created an era of unprecedented consumer and business choice
Google helps people get things done, and grows the economy
Much of the value created by Google is not included in traditional economic statistics
Economy
The value of Google products in the economy
Helping Consumers
Google makes everyday life easier, freeing up valuable time
Google is being used by people of all ages to learn new skills
Keeping in touch with friends and family
Google products are used near equally by people of all incomes, ages, and backgrounds
The value of Google products in daily life
Business & Innovation
The referral traffic driven by Google is a highly valuable source of revenue for Hungarian businesses
Google Search and Ads have made it much easier for local and international customers to find Hungarian companies
Google is helping create a more consumer centric Hungarian economy
Google’s products are enabling entirely new types of business
Workers & Productivity
Google helps workers be more productive
Google helps people get more done while on the go
Google is helping workers upskill and find new jobs
Appendix
1. YouTube Use
2. Search Savings
3. Business Usage
4. Supporting Democracy
5. GDP Contributions
6. Consumer Surplus
7. Priorities
8. Energy and CO2
9. Time and Fuel savings
