Google’s Impact inPoland
Top 10 findings
Introduction
The internet has created an era of unprecedented consumer and business choice
Google helps people get things done, and grows the economy
Much of the value created by Google is not included in traditional economic statistics
Economy
The value of Google products in the economy
Helping Consumers
Google makes everyday life easier, freeing up valuable time
Google is being used by people of all ages to learn new skills
Keeping in touch with friends and family
Google products are used near equally by people of all incomes, ages, and backgrounds
The value of Google products in daily life
Business & Innovation
The referral traffic driven by Google is a highly valuable source of revenue for Polish businesses
Google Search and Ads have made it much easier for local and international customers to find Polish companies
Google is helping create a more consumer centric Polish economy
Google’s products are enabling entirely new types of business
Workers & Productivity
Google helps workers be more productive
Google is helping workers upskill and find new jobs
In the future, AI will enable workers to be even more productive
International Expansion
Google services are helping businesses export
Appendix
This content is password protected. To view it please enter your password below:
Password:
